Guide to Designing a Law Logo
Law logos that most firms use are already over used. Law firms think that the best way to represent their business is with either a gavel or the scales of justice, but the problem is that almost all of them think that way and you find the same images in most of their logos. If you want to stand out from among your competitors, you need to be creative with your logo. Here are some ideas that can help you create a better looking logo than you now have.
Classic designs are still in and looks great. Yes, a pillar, the scales of justice, or a gavel tells us what a lawyer does. Even without using words, people know that your business is the law. You logo should be more than just the picture of a gavel. Be creative and add something to your logo. Newspapers, lighthouses, and even animals can be used to create a gavel and pillars. Giving your old icons a new twist is what we are trying to say here.
There are many great logos that are created from a single thing. The first letter of one of your partner’s names can be a good example. If there is a common letter in the partners’ names, then it could be a good one. Your brand can stick out if you use a letter, a rare letter at that, to be the focal point of your logo. Using the letter Z to make a logo for Zanes law is one good idea.
Logo is the best way to tell people what you do. Divorce lawyers can use a man and a woman to be a part of their logo. If you are a personal injury lawyer, then putting a person with crutches on your logo would depict what you do. You can use marijuana leaves to portray the scales of justice. This is ideal for a niche market. There can be a connection made with your customers if you use these types of logos. If people see your logo, then they will surely know if you are the right lawyer for their needs.
Your logo can bear the name of your law firm. Many law firms use the power of their names for attracting customers. You can build your reputation or your brand this way. It is with the execution of the design that can be the source of the problem. Pairing your name with an icon or a monogram will surely put a professional stamp to it. When people sees your logo, they should be made confident to trust in the integrity of your business.